Internet Marketing File

If you’re the owner of a small business or you have launched a new website, achieving better Google rankings through SEO has to be at the forefront of your mind. Many people however don’t actually know how to actually go about this, and what kinds of SEO tactics will produce real, tangible results. The truth is that there are actually several different kinds of SEO work that you’ll have to become familiar with.

What the majority of people are familiar with already to some extent or another is on page SEO. Specifically, most people are familiar with the concept of using keywords in order to help boost their Google rankings. However, the other side of the coin is all of the SEO work that you do off of your website. This is collectively referred to as off page SEO, and in today’s world of online marketing it may be even more powerful than the on page components.

Below are 10 of the most important factors when it comes to off-page SEO and your Google rankings. By following this advice and incorporating these strategies into your SEO game plan you will be able to soar up the rankings.

1. Number of Incoming Links: To sum up a very long issue with just a few words, the more incoming links you have leading to your website, the better your site will get ranked. Of course, there are other factors at play as well, such as the important ones below.

2. Quality of Incoming Links: However another important rule is that the quality of your incoming links is also important. That’s because every incoming link is like a vote towards your credibility. Therefore when that vote comes from a highly credible source, you get more credit. The best links are natural, one-way links from related sites that are themselves already highly credible.

3. Diversity of Incoming Links: Having incoming links from a variety of different sources will also help your SEO and Google rankings. For example if all of your links are from blog comments you may set off alarms, or fail to see true benefits from those links. But if you have links from forums, blogs, directories, related websites, articles, videos and more you are establishing a far reaching and legitimate presence.

4. Anchor Text of Incoming Links: The anchor text use in your incoming links is also extremely important. That’s because the anchor text is what actually tells the Google rankings what your page is about. Therefore the right anchor text can help you directly target certain topics or key phrases, enabling you to immediately boost your SEO.

5. Domain Name Age: Some people may consider this on-page SEO, but since it is largely out of your control and you can’t change anything on your page to affect this, it should be considered off-page SEO. The older your domain is, the more credible your website is viewed and the more potential you have for high Google rankings.

6. Social Networking - The growth of social networking has been extremely link, and it’s a great way to improve your off-page SEO. You can build a large and diverse amount of backlinks to your site but you will also be able to reach out and connect with more prospects and potential customers and clients. Your participation will help lead to an increased web presence and stronger results across the board.

7. Visitor Trends: The way that visitors behave with your site is also extremely important for your Google rankings. For example if you apply some solid SEO tactics and gain more traffic, but all of your visits result in bounces, then clearly people aren’t finding what they are looking for from your website and you can end up being penalized. You are looking to achieve as low a bounce rate as possible, showing that you are a valued and related website.

8. Sources of Traffic - Another thing to remember is that the sources of traffic for your website can also play a role in your standing. This is because there are both good and bad “neighborhoods” on the web, and if a lot of your traffic comes from bad sources that will reflect negatively upon your site. However, strong sources of traffic from related and legitimate sources will help to further prove your validity.

9. Traffic History - You need to think about website development as a gradual process. That means that you should be gradually and continually adding more pages and content, while gradually and continually adding more links and so on. A sudden, large boost can signal some sketchy behavior, and can end up costing you some position in the Google rankings. Therefore take your time and build slowly, naturally and continually.

10. Web Directory Inclusion: There was a time when web directories were some of the most powerful tools for high Google rankings that your website could use. That time has passed, however the most valued directories can still provide a great deal of help. Focus on being included into a few of the select best web directories instead of trying for mass-inclusion with thousands of directories with no value whatsoever.

There are many different off-page SEO factors that you can use for your Google rankings and your overall online success. The above 10 are just a starting point to help get you involved in what is necessary to improve your success without ever needing to touch your page or worry about anything in that domain of SEO.

Therefore take the time it takes to familiarize yourself with the best practices of these SEO tactics. Build up a diverse collection of high quality links, provide content that people find relevant, gradually build your website and do everything you can off of your website to help increase your Google rankings.

Learn more about SEO. Stop by David Baxters’s site www.SmartMediaInnovations.com where you can find out all the latest data and information about increasing your wesbite’s Google rankings and what it can do for you.

categories: SEO

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