Internet Marketing File

If you do PPC Advertising, and do not do your keyword research, you are throwing money away. Fortunately, there ARE easy ways to do this research, and help point you in the right direction of a good advertising strategy.

What’s the purpose of keyword research? Keyword research tells you what people want to search for on the Internet. If you have a Pay per Click campaign, you can put the keywords people enter in the most into your ads. Putting the keywords wherever you can - particularly the article’s headline, the text, and even the URL - will help it become more visible to these users. The more instances of these keywords your ad has, the likelier people searching for those things will come across it and go to it. There’s a lot more involved in this process.

While it is important to know what keywords people are using to search, you have to be able to take that list and figure out which keywords will be the most effective in selling your product or service. As you do your research this list is sure to expand. However, once you develop a core list, you can create variations of this list using the new words as your big list grows. In order to build your keyword core list, you need to know where to start, know how to preform proper keyword research, and use some common sense.

Let’s give a car business as an example. Google AdWords can tell you how often people enter the terms ‘cars,’ ‘used cars,’ ‘cars for sale,’ ‘used BMW for sale,’ and other items of that into the search engines. These are mere examples, and if you want to give this a legitimate try, it is suggested that you search for many more than that.

Monthly, 151 million people search for ‘cars.’ That’s a lot! It must be the perfect word choice! This is false. You’ll waste so much time and money bidding on the rights to put ‘cars’ in your PPC ad, despite its popularity. What happened? The term is way too general, and have many contexts for searching for it. It won’t help a used car business much.

Using that term will get you closer to the best keyword. Even that gets 550,000 searches a month. However it may not be exactly what you want. Again, you should be wondering why. If you only sell BMW cars, then you still need to be more specific. Do you understand what direction we are going now? You need to employ your common sense here. You need to find a list of keywords that is relevant to exactly what your are selling. In this case, ‘used bmw for sale,’ would be the best choice.

Append this keyword with any city you can sell a car to, or even model numbers for your cars, and you’ll get better keywords like ‘Used 325 BMW for Sale in Los Angeles,’ which will get a lot more customer that will be interested!

Anthony Flores of www.attorneymarketingetwork.com is an authority in Attorney Marketing and Lawyer Marketing. Contact us with proven PPC and SEO results for attorney’s all across the country.

categories: ppc,pay per click,adwords

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